Situational Analysis of Boiling Crab - 550 Words

Situational Analysis of Boiling Crab (Research Paper Sample) Content: Situational Analysis of Boiling Crab Name University Affiliation Situational Analysis of Boiling Crab Strategic management is an important concept in the hospitality industry. In essence, it guarantees sustainability and value creation. Moreover, it grants an entity competitive advantage that allows it to thrive in competitive markets. Hotel managers need to analyze the internal and external surroundings of a hotel to bolster its operational efficacy. From such analysis, they formulate effective policies that steer the firm to prosperity. An in-depth analysis of the technological trends at the Boling Crab provides insight into the essence of strategic management in the hospitality sector. Company Profile Boiling Crab is a prominent Cajun seafood restaurant that commenced its operations in Southeastern Texas. Dada Ngo and Sinh Nguyen founded this hotel in 2003 (Boiling Crab, n.d.). The hotel has expanded its operational activities to various regions. Currently, it has four locations in Los Angeles, two in Dallas, and a new one in San Jose (CA). Some of its products include boiled crawfish, crabs, grilled fish, shrimps, and oysters. The affordable prices and the quality of its menu are the primary reasons that widen the market scope of the restaurant. As well, these aspects have ensured the firm outweighs its competitors in San Jose such as Blue Water Seafood Crab, Kickinà ¢Ã¢â€š ¬Ã¢â€ž ¢ crab, and Claw Shack. In-depth Analysis of Boiling Crabà ¢Ã¢â€š ¬Ã¢â€ž ¢s Technological Environment A major challenge affecting the restaurant is the inadequate customer services. Currently, the clients queue for long periods at its favorite joints to access their products. In the end, some customers might decide to embrace substitute goods and services, which is critical to the strategic growth of Boiling Crab (Khan, n.d.). However, QLess is an important aspect of the firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s technological environment. Through innovation, creativity, and the insatiable urge to increase customer experience, the company has decided to embrace mobile marketing. In particular, QLess allows the customers to place their orders and reservations online without a physical presence (Khan, n.d.). Similarly, it ensures the hotel managers its coaster pagers, customer lines, and paper lists, which improve the quality of service delivery. Impact on the Restaurant The technological environment of a firm is an essential construct of strategic growth. It fosters the adoption of new methods, ideas, and perspectives of executing tasks, which improve sustainability (Okumus, Altinay, Chathoth, 2010). At Boiling Crab, QLess has allowed the restaurant to reduce turn-aways. Sometimes, the long waiting lines make the customers walk away before talking to the hostess. As a result, it shrinks the customer base of the hotel. The technology has increased the revenues of the restaurant by ten percent. Moreover, it enables Boiling Crab to market its products and services in all its operational regions and worldwide (Khan, n.d.). For instance, QLess ensures the firm sends...